I was over-the-top excited when a full-page ad for the Marshall Plan for Moms ran in The Washington Post, signed by 50 men – athletes, celebrities, academics, and business leaders of all ethnicities. Think Steph Curry, Andrew Wang, and Arne Duncan.

Why did I jump out of my seat, fist-bump the air, and cheer out loud in an otherwise empty house? Because advocacy becomes so much more powerful when those who are not the victim rise up as voices for the cause. In this case, when successful men support working women disproportionately affected by the pandemic; in other cases, when whites show up for the Black Lives Matter movement; fraternity brothers lead anti-rape initiatives; and Jews stand against the harassment of Muslims. These are the coalitions we need for change.