ForbesBooks Entrepreneur Expert Features Nancy Eberhardt/Pathwise Partners As Example of Success
Bea Wray, who is VP of Member Development and chairs the Entrepreneurship Practice for ForbesBooks, has cited Nancy Eberhardt, Pathwise Partners, and the publishing of Nancy’s book, Uncommon Candor: A Leader’s Guide to Straight Talk, as an example of successful business growth via publishing.
In both her blog post (available here), and in a podcast interview with James Martell on marketing (available here), Wray references how Nancy utilized Uncommon Candor to grow her client base in a more strategic way.
Wray sees publishing a book as a way to “shine a light on expertise” and as a “foundation for the next great thing.” She notes how successful entrepreneurs can publish a book, not for the sole purpose of selling the book, but rather as an efficient means to reach a niche audience.
Specifically, for Nancy, publishing a book in her area of expertise (candor and leadership) has increased her radio show and speaking engagements, and allowed her to move from a smaller geographic region to a national client base.
If you are interested in learning more about publishing a book in your field of expertise to highlight what you already do so well, contact Advantage to learn more.