Forbes has published Nancy Eberhardt’s article, “For Entrepreneurs, Passion Matters, But Customers Matter More.” In the article, Nancy shares examples of how entrepreneurs find the greatest success when they focus on pain points for customers and solve that problem rather than diving deep into something that only matters most to themselves.

The article is featured in the ForbesBooks AuthorVoice section. Click here to read the article.

ForbesBooks is the publisher of Nancy’s book, Uncommon Candor: A Leader’s Guide to Straight Talk (2nd Edition).