Bizjournals.com Publishes Article by Nancy Eberhardt on Protecting Your Brand
Nancy’s article, “Sometimes you have to turn away revenue to protect your brand,” appeared in bizjournals.com on July 1. The article looks more closely at weighing short-term revenue gain versus long-term brand strength. Click here to read the full article: http://www.bizjournals.com/bizjournals/how-to/marketing/2016/07/turn-away-revenue-to-protect-your-brand.html.
Nancy is a regular contributing writer for the American City Business Journals, the largest publisher of business news in the US.